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Practical advice for self storage businesses, investors and industry associations.
I help self storage businesses, investors, industry associations and not-for-profit organisations improve performance, grow and tackle the challenges that come with change.
After more than 25 years working in senior leadership roles within the self storage and association sectors, I have established Schafer Consulting to focus on the areas where I believe I can add the greatest value.
My experience spans self storage operations, development, investment, pricing, marketing and business strategy, alongside more than 25 years leading major industry associations in the UK, Europe and Australia. I am also an experienced and proficient public speaker
Experience that creates practical advice
I have worked with Self storage businesses and associations across the UK, Europe, Asia and Australia. From large multi national self storage businesses and Federated associations, to small family owned businesses and targeted trade associations.Â
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This gives me a unique perspective to give my clients practical advice on how they can improve their self storage business or association. Applying the best corporate principles to smaller businesses, or the local focus from a small business to larger businesses. I apply the best principles that suit your needs.
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I give my clients the information and practical tools to make a difference to their business and see demonstratable results. I then help guide them to achieve their long term objectives.

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How Can I Help?
Most self storage operators do not give pricing as much consideration as it needs, yet it is the lever that can make the most difference to your bottom line.
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Understanding when to raise existing prices, how to set new customers rates, the impact of discounting and getting the pricing occupancy balance right for your business.
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In today’s data driven world you can make much more informed decisions on your pricing and largely automate the process.
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Let me build a tailored pricing solution for your business
Strong governance is fundamental to a successful association.
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An effective Board should be representative, engaged and focused on strategy, financial oversight, governance and compliance, while the executive team has the authority to deliver the agreed strategy.
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Clear roles and strong leadership help associations grow, engage members and deliver greater value.
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I can support with governance reviews, Board structures, strategic planning, Articles of Association and significant governance or leadership change.
A clear business plan, built around long-term goals and measurable outcomes, helps keep both self storage businesses and associations focused on sustainable growth.
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For self storage operators, considering your exit plans will help shape decisions on growth, pricing and marketing to maximise the value of your business. Associations need to consider what their core purposes are and how they can facilitate sustainable growth.
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I can help develop practical business plans with clear objectives, measurable targets and a realistic path to achieving the desired outcomes.
Self Storage Pricing
Association Governance
Business Planning
Event Hosting
A successful event needs a good host. Someone that is solely focussed on ensuring the delegates get a quality and engaging experience, keeps speakers on track, deals with questions and recognises sponsors. This leaves the organiser to deal with all the off stage issues.
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I have experience in hosting events from 1000 people to small workshop sessions and debates. I work with the organisers to understand the objectives of the event and research speakers in advance.
My high energy presence on stage ensures delegates stay engaged.
